The Gentleman's Cut

This campaign was conceived as a tribute to timeless style and the art of bespoke craftsmanship. Showcasing shirts tailored from the world’s finest fabrics, the visual narrative leaned into a classic, elegant aesthetic - underscored by black-and-white photography and natural, unposed body language that highlighted authenticity over artifice.

My Role
As Art Director, I led the campaign from concept through final execution, ensuring a cohesive and elevated brand experience across all touchpoints.

Key Responsibilities

• Concept Development: Crafted the creative direction for the campaign, defining a visual language that reflected understated luxury and enduring elegance.
• Art Direction: Oversaw the shoot and guided the creative team in capturing black-and-white imagery that conveyed a refined, natural mood.
• Multi-Platform Execution: Directed the production of all campaign assets, including:
  • A cohesive social media rollout strategy
  • Elegantly designed email newsletters
  • A premium, collectible coffee table book that served as a tactile extension of the campaign’s values