A Night At The Opera

To bring Bombay Shirt Company’s ethos of heritage craftsmanship and contemporary tailoring to life, we chose Mumbai’s iconic Royal Opera House as the backdrop for this campaign. As the last remaining opera theatre in India, the venue represents timeless elegance and cultural depth - perfectly echoing the refined yet modern spirit of our custom-made shirts.

Creative Direction
As the Art Director, I shaped the visual and conceptual framework of the campaign - from initial moodboards through to the final execution.

Responsibilities

• Shoot Planning & Direction: Led all aspects of the shoot - selecting the location, crafting the visual language, and directing both photography and video teams to ensure creative alignment.
• Cross-Platform Rollout: Supervised the delivery of the campaign across key brand channels, including:
  • Instagram, Meta, and YouTube performance ads
  • Website and homepage takeovers
  • Email newsletters
  • A printed and digital lookbook