BSC x Tilak Varma

Bombay Shirt Company partnered with rising cricket star Tilak Varma for a campaign that seamlessly blended the precision of sport with the perfection of custom tailoring. The collaboration was designed to celebrate individuality, confidence, and the relentless pursuit of excellence - qualities embodied by both the brand and the athlete.

My Role
As Art Director for the campaign, I led both the visual and strategic direction from concept to execution. My responsibilities included:

• Creative Direction: Developed the overarching visual narrative and tone of the campaign through detailed moodboards and creative planning.
• Shoot Planning & Execution: Coordinated all aspects of the shoot—from location scouting to styling - while briefing and directing photographers and videographers to capture the desired aesthetic.
• Cross-Platform Execution: Oversaw the rollout of final assets across all brand channels including:
  • Social media (static & motion)
  • Digital performance ads
  • Campaign landing pages
  • Newsletters
  • Printed and digital lookbooks

Discover The Campaign

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